FAQ

The advertising campaign starts the day after payment confirmation, and its duration is exactly one calendar month from the start of the publications.

There are several key metrics, each of which is described below:

1. Number of Clicks (CTR):

   • Here you can track how many clicks your campaign generates. Normal indicators depend on reach and range from 0.03% to 2%.

     • Good CTR for B2B – 0.07–0.08%;
     • Good CTR for B2C – more than 0.2%.

2. Approximate Reach Metrics for Mass Posting:

   • B2B

     • Telegram: 75–110k reach, 50–90 clicks.
     • Facebook: 450–650k reach, 315–520 clicks
     • Reddit: 30–40k reach, 25–40 clicks

   • B2C:

     • Telegram: 75–110k reach, 150–220 clicks
     • Facebook: 450–650k reach, 900–1300 clicks
     • Reddit: 30–40k reach, 60–80 clicks

   • These data are averages and may vary significantly depending on the specifics of the advertising campaign. However, they can serve as a starting point for monitoring effectiveness. If you need additional assistance in determining the key metrics and tracking them, we strongly recommend contacting your support manager!

Clicks in the account are the main metric of campaign success (CTR, Clickthrough Rate). The count is done using Tracking URLs, which are added to ads (if they contain links).

Access to the data is provided by the support manager on the first day of the advertising campaign launch.

To optimize the campaign, a number of actions must be taken. Below is a detailed marketing funnel plan that, when implemented correctly, will guarantee effectiveness in most niches.

1. Creating a Selling Website (Landing Page / Multi-Platform Website)

   • Design and Structure:

     • Minimalist, adaptive design (mobile-first).
     • Simple UX/UI – minimal distractions.
     • Clear CTAs (calls to action) at all key stages.

   • Website Content:

     • Header: Unique Selling Proposition (USP).
     • Lead magnet: Free checklist, webinar, discount in exchange for contact information.
     • Social proof: Reviews, case studies, certificates.
     • Lead capture form: Minimum number of fields (name, phone/email).

   • Technical Optimization

     • SEO (keywords, meta tags, internal linking).
     • Fast page loading (Google PageSpeed 90+).
     • Analytics integration (Google Analytics, Facebook Pixel, Hotjar).

2. Content Management: Cross-Platform Strategy

   • Social Media:

     • Instagram, Facebook, TikTok – to 'warm up' the audience through stories, posts, videos.
     • YouTube and Shorts – expert content, building trust through videos.
     • Telegram/Viber – creating a community for communication with potential clients.

   • Content Plan (monthly):

     • Expert content (blogs, tutorials, webinars).
     • Sales posts (case studies, reviews, limited offers).
     • Viral content (challenges, memes, interactive posts).
     • Lead generation activities (giveaways, surveys).

   • Email Marketing:

     • Email series (welcome, nurture, sales).
     • Personalization and segmentation of the database.
     • Automation via CRM (e.g., ActiveCampaign).

3. Working with Traffic Segments

   • Cold Traffic (those unfamiliar with the brand):

     • Mass posting on Facebook, Instagram, Telegram (groups, channels, chats).
     • Video content on YouTube Shorts, TikTok, Reels.
     • Articles and guest posts on authoritative platforms.
     • Viral content on social media.

   • Warm Traffic (those who showed interest but didn’t buy):

     • Mass posting in closed communities, chats, channels.
     • Email newsletters with bonus offers.
     • Webinars, Q&A sessions, product demos.

   • Hot Traffic (those ready to buy):

     • Limited offers (timer, special prices).
     • Case studies, social proof, guarantees.
     • Personal consultations.

4. Detailed Marketing Plan

   • Goal: Acquire X leads in Y days with a cost per lead of Z.

   • Channels: Mass posting on social media, SEO, content marketing, partnerships.

   • KPIs: Post reach, CPA, conversion rate, LTV.

To change creatives, please contact the support manager. For quick replacement, minimizing production time, and subsequent revisions, we recommend sending the manager a technical task following the template below:

1. Task Description

   • Creative type (banner, etc.)

   • Target platform (Facebook, Instagram, Telegram, etc.)

2. Required Changes

   • Graphic: List of changes (color change, logo addition, composition adjustment, etc.)

   • Text: List of text changes if needed.

3. Brand Book and References

   • Style: (minimalist, corporate style, bright design, etc.)

   • Brand colors (HEX codes or RGB)

   • Fonts (name, size)

   • Examples/references (links or attached files)

4. Source Materials

   • List of files provided for work

5. Requests and Comments

   • Additional requirements to consider.

6. Delivery Format

   • Number of options (one or two options to choose from).

This may depend on the platform's specifics. In some cases, posts may be awaiting moderation or have been removed. We organize the publication so that the post itself collects traffic and stays on the target resource for at least two hours, which allows the headline to attract the main flow of the audience. However, we cannot guarantee that the post will remain on the target resource, as this does not always bring significant commercial benefit to the client.

Any convenient way for you:

1. Contacts

   • WhatsApp Link

   • Telegram Link

   • Viber Link

   • Email Link

   • Phone Link

We strive to communicate in the most convenient way for the client. Usually, you will receive a response within an hour of contacting us. However, due to high workload, the response may be delayed, but it will certainly be provided on the same day.

In the analytics data, we provide:

1. Main Information:

   • - Number of clicks and country data (real-time on the site);

   • - Links to ads (weekly reports).

The first inquiries may come within a week after the campaign launch. However, the specific time for receiving results depends on the individual characteristics of each client and campaign.

You need to agree on suspending the campaign with the support manager. After approval and stopping the campaign, the remaining period (up to six months) can be used at your discretion.

Yes, within the platforms we work with (except in some exceptional situations). The only thing is, when working with custom resources, we cannot guarantee an increase in campaign effectiveness. Therefore, we recommend discussing this issue with the support manager, especially for the first campaign.

We work with both paid and free resources. When launching an advertising campaign, we select the resources that are most likely to bring positive results, regardless of their category.

Mass posting allows segmenting the audience by interests and geolocation by selecting appropriate resources for the campaign.

Yes, it is possible to place ads with daily ranking according to your preference. However, it should be considered that this may carry certain risks.

The most obvious way is to increase the promotion budget. If the goal is to increase the number of publications within existing campaigns, consider the following options:

1. • Do not include direct links in the post, only mention the phone number.

   • Publish ads with short, native text.

   • Reduce the frequency of posts.

   • Optimize the content – change the text, creative, or video.

     • Avoid excessively promotional style – useful and informative content is more likely to pass moderation.
     • Texts should be unique and clear, without excessive emojis or caps lock.

Posts are published daily or every other day, depending on the specifics of the campaign. The number of posts depends on the planned budget and selected resources. On average, the number of posts ranges from 200 to 1000.

This is not critical; however, if the number of deleted posts becomes significant, it may serve as a signal to review the advertising approach.

The effectiveness of the campaign can be assessed by various metrics: submissions on the website, the number of clicks, purchases on the site, views, etc. There are many indicators that can track the dynamics of the advertising campaign. It is important to understand that a campaign in its early stages, focused on attracting initial contacts, may not generate direct calls immediately, but this does not mean that the ad is not working.